Traceability Today
How will the new traceability requirements affect you? Each member of the supply chain from grower/shippers to food service and retailers will want to hear our roundtable discussion on the requirements and challenges of the new Produce Traceability Initiative. Come to learn more about what you will need to do to prepare and comply!
1:00 p.m. Friday September 24
Grand Ballroom B Westin Hotel
Moderator Don Goodwin, President Golden Sun Marketing
Don Goodwin is a 30 year veteran of the produce industry with expertise in retail marketing and brand management. From his early days in retail management to leadership ranks at major retailers, Goodwin gained experience in retail, procurement, wholesale, marketing and merchandising that affords him a unique and well rounded insight that helped him set out on his own and launch Golden Sun Marketing.
Today, his company offers specialized marketing and strategic business development services in all aspects of the fresh produce industry and includes clients from seed companies, growers/shippers, distributors, marketing companies and retailers.
In recent years, Don has translated his experience into helping build a retail space for branded produce that includes high profile brands like Disney and Green Giant Fresh.
Additionally, he has held the position of COO at both Imagination Farms and the Sholl Group where he helped build retail and grower partnerships to expand the Green Giant brand.
Don, a native of Chicagoland, is a graduate of Western Michigan University where he majored in Food Distribution. His business, Golden Sun Marketing is headquartered in Minnetrista, MN with additional offices in Wisconsin and Illinois.
Teri Miller, Category Manager Food Lion, LLC
Teri Miller develops and manages the strategies of growing produce sales profitably. To achieve this, Teri and her team identify key category insights and develop thought leadership to address customers’ needs through their very own centricity.
Food Lion hired Teri in 1988 as an internal auditor. That position provided Teri the opportunity to see and learn a great deal about how retail items move through an organization – from a supplier all the way to a customer’s basket. With her knowledge of the total organization, Teri’s influence was essential in creating Food Lion’s Supply Chain department. Teri’s journey through Food Lion has allowed her to build a wide perspective of the business as she narrows her focus on the success of produce.
Teri is a graduate of University of North Carolina at Charlotte with a BS in Business. She obtained the certifications of CPA (Certified Public Accountant) and CISA (Certified Information Systems Auditor). Teri is originally from Salisbury which is the home of Food Lion. She enjoys and appreciates the competitive nature of baseball and football. However, she is in no way suitable to be on a golf course, unless driving a golf cart.
Tony Salerni. Program Quality Manager Sysco Corporation
Tony has been a Program Quality Manager at Sysco Corporation in the Quality Assurance Department (Produce) since 2003. In his current role, Tony is responsible for Sysco regional suppliers in Fresh-Cut, Deli Salad and Tomato Re-packers; Sysco Branded Program in Peru (Asparagus) and Guatemala (Snow Peas/Sugar Snaps).
Prior to joining Sysco, Tony gained extensive industry experience in Quality Assurance in other food manufacturing sectors such as: Bottled Water, Fresh-Cut Produce and Deli Salads, Dips and Spreads. He received a Bachelor’s degree in Biology from New York University.
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Dr. Barry Eisenberg, VP Technical Services River Ranch Fresh Foods
Dr. Barry A. Eisenberg has over 30 years experience in academia and industry. He received his BS Degree in Ornamental Horticulture from Cal Poly in San Luis Obispo and his Masters and PhD from The Ohio State University specializing in Postharvest Physiology. He served on the faculty at the University of Illinois, Champaign/Urbana and was the Department Head of Environmental Horticulture at Cal Poly in San Luis Obispo, CA.
His industry experience has included Campbell Soup, Chiquita Brands, Apio Inc, Growers Express and is now the Vice President of Technical Services of River Ranch Fresh Foods in Salinas, CA.
He is the past chairman of the United Fresh Produce Association Food Safety and Technology Council and is presently the Chairman of the Salinas Grower Shippers Association Food Safety Committee.
Dr. Elliott Grant – Chief Marketing Officer, HarvestMark
Elliott founded HarvestMark with the vision that giving products a unique identity will create a new channel for brand owners to deliver consumers information about the products they purchase. Prior to HarvestMark, Elliott was VP, Operations for a major food packaging manufacturer. Previously Elliott was at McKinsey & Company. Elliott holds a Masters degree and a PhD in Engineering from Cambridge University. In 2008 Elliott was recognized as one of the top “40 Under Forty” in the Produce Industry for his work in food traceability and the development of the HarvestMark traceability solution, and in 2009 he was selected by Silicon Valley Business Journal as one of the 40 leading executives under the age of 40.
Mark Shuman General Manger, Shuman Produce
Mark Shuman is general manager, of Shuman Produce, Inc., one of the country’s leading grower/shippers of sweet onions.
As general manager, Mark manages all elements of the company’s operations from crop forecasting and procurement through harvest, post-harvest handling, packing and shipping. Mark manages relationships with more than 30 sweet onion growers worldwide and directs the company’s food safety and sustainability efforts.
Mark is a second generation Vidalia onion producer and shipper. Before joining his brother John in business at Shuman Produce, Mark worked for Southern States where he was licensed by the state of Georgia as a certified crop advisor.
Mark holds a bachelor’s of science degree in justice studies from Georgia Southern University. He and his wife, Victoria, live in Reidsville, Georgia; they have two boys, Chap and Mason.
