Southern Exposure 2009 FAQ’S
What are the available registration packages for Southern Exposure 2009?
  • Exhibitor
  • Non Exhibitor Attendee (this registration is available for those companies/organizations that do not wish to exhibit or were unable to obtain exhibit space due to availability).
  • Retailer (complimentary registration for all retail supermarket executives).
  • Foodservice (complimentary for all foodservice distributors, restaurant operators). This registration classification is not intended for companies who sell produce to foodservice distributors. If you grow or ship produce your registration must be as an exhibitor or non exhibitor attendee.
  • Brokers (Retail and foodservice brokers are to complete the broker registration on line and pay the appropriate registration fees).
Is it possible to register on site during the conference? All attendees for Southern Exposure 2009 must register in advance by February 1, 2009. The only on site registrations accepted are for registered exhibitors who would like to register additional associates to attend the exposition only.
I do not wish to exhibit but I would like to attend Southern Exposure 2009. Is this possible? The only non exhibitor registrations are for retailers, (supermarket produce VP’s, category managers, buyers, etc.), foodservice distributors/buyers and restaurant buyers. If you wish to attend and are not one of the above you must exhibit or you can choose to pay the appropriate non-exhibitor registration ($1895.00 for SPC members and $2295.00 for non members prior to January 20, 2009.
The non exhibitor registration fee entitles four associates to attend the expo, all educational workshops and the farewell reception. It also includes two tickets to the Friday evening gala opening reception and two tickets for the keynote luncheon. The registration fee is the same for one or for the maximum of four associates. This policy ensures our exhibitors that the majority of those attendees on the trade show floor are decision makers who buy their products and services. Please complete the non exhibitor attendee registration under the Southern Exposure 2009 registration fees on our website.
As an exhibitor who can attend Southern Exposure and be in my booth during the expo? Please note that all booth personnel must be employed by the exhibiting company or organization. There are no exceptions to this rule. For example, XYZ Company is a grower or shipper and they have registered to exhibit. XYZ also has several growers who pack product for them under the XYZ label. The growers who pack for XYZ are not employees of XYZ. Therefore, if they wish to attend Southern Exposure they must exhibit or they can choose to pay the non exhibitor attendee registration fee and not exhibit. This policy is in all fairness to those growers, shippers and organizations that have paid to exhibit.
As an exhibitor, in addition to my booth space what else does my registration fee include? The exhibitor registration fee entitles each exhibitor to have four associates attend the expo, the educational workshops and the closing/farewell reception. If you would like to attend the Friday evening opening gala reception or the keynote luncheon tickets can be purchased in advance in our online store. If you would like to participate in the golf tournament you can register and pay the appropriate registration fees online as well. Your booth space includes carpet, a six foot draped table, two chairs and a waste receptacle. Electric service is not included but can be ordered. This information is included in the Brede exhibitor packet.
If I have an additional associates attending over the four mentioned above what is the cost for additional associates to attend Southern Exposure 2007. The cost for each additional associate for registered exhibitors is $495.00 (SPC members) and $595.00 (non members) who register prior to January 20, 2009. This registration includes admission to all events and includes one (1) ticket for the Friday evening opening reception and one (1) ticket to the keynote luncheon.
As an exhibitor, what options are available for an associate who only wishes to attend the expo? Any exhibiting company associate who wishes to attend the expo only must stop at the registration desk on Saturday March 7 and complete the registration form and pay the appropriate registration fee. The fee for a registered exhibitor who would like to have additional associates attend the expo only is $150.00.
What about golf?The golf registration is $1000.00 per foursome or $275.00 per person and includes lunch and the awards dinner. Please register on line.
As a retailer (supermarket produce VP/Director, category manager, buyer, etc.), or a foodservice distributor/buyer and/or restaurant buyer what is my cost to attend the conference and exposition? All SPC retail and foodservice members and those special invitees (retail and foodservice distributors) who have pre-registered can attend the all events at the conference and exposition at no charge.  Simply complete the retail or foodservice registration under the registration fees tab on our website.
How do I ship any booth fixtures and fresh produce for Southern Exposure 2009? Brede Exposition Services will be handling the exposition services again this year. You will receive a booth package approximately 30-45 days prior to the event. Please note that Brede will also be receiving your fresh produce for your exhibit this year. The SPC will no longer be handling the receiving of fresh produce. Brede will also be responsible for delivering your fresh product to your booth.

When will exhibitor booth assignments be available?
We will assign all exhibitor booth numbers in January 2009 and they will be posted on the exhibitor information page.
When will I receive my name badges? Name badges will be mailed approximately 15 days in advance of the conference dates. Exhibitor name badges will be sent to the individual you listed as the contact when registering. Changes and additions will be received via email or fax until February 5, 2009. Changes after February 5 are subject to $50.00 change fee. The badge or badges that were previously issued will need to be exchanged for the new badge/s. Name badges must be worn to attend all conference and exposition events. No exceptions.
I am a broker. What are my options on attending Southern Exposure 2008? Retail and foodservice brokers are to complete the broker registration on line and pay the appropriate registration fees. The broker registration includes admission to all events and does include one (1) ticket to the Friday evening opening reception and one (1) ticket to the keynote luncheon. Brokers must register under their company name and cannot be registered as an associate under an exhibiting company. The Blue Book will be used to determine broker classifications.
What is the policy on cancellations and refunds? We are unable to provide any refunds for cancellations received after January 20, 2009. This is for all registration classifications including golf tournament registrations.

Who can attend the field tours? The educational field tours are designed as additional educational components of Southern Exposure and are intended for our retail and foodservice attendees. If space permits exhibitors can attend the field tours as well. All exhibitors who wish to attend the field tours should be at the registrtation area in the Marriott Waterside on March 6 at 7:30 a.m. If space permits we will fill any available vacancies for the tours on a first come first serve basis.
Motor coaches will depart from the Marriott Waterside promptly at 8:00 a.m.